Prerna Mathur: From mom to mompreneur

In this month’s inspiring feature, we shine a spotlight on Prerna Mathur , a true embodiment of the modern-day mompreneur. She is the proud owner of ‘The Craft of Living’. Her journey is a testament to the power of perseverance, creativity, and love, as she fearlessly pursued her dreams while raising her two wonderful kids. 

Meet Prerna, a supermom on a mission to conquer both the world of motherhood and entrepreneurship. With two adorable kids by her side, she defies the conventional norms of balancing work and family life by fearlessly diving into the realm of mompreneurship. Her journey began as a loving and devoted mother, cherishing every moment of raising her children, but she knew there was so much more she could offer to the world.

As her children grew and became more independent, she found herself yearning to reignite her passion for business and innovation. Drawing inspiration from her own experiences as a mother and identifying the gaps in the market, she embarked on a daring adventure to start her own venture. Let’s know more about Prerna and her inspiring journey.

Inspired to create a sustainable future for her Children

The inspiration to start her own business stemmed from her desire to create a sustainable future for her children and future generations. Her journey as a mother increased her awareness of the need for environmentally friendly products, which led her to see an opportunity to contribute to this cause through her business. She possesses a remarkable talent for transforming discarded household items into stunning pieces of artistic home décor through creative reuse. With her artistic resin art creations, she not only creates beautiful masterpieces but also offers a unique way to preserve cherished memories, such as wedding garlands and gifted flowers. Her artistic skills breathe new life into these sentimental items, turning them into timeless keepsakes that hold special meaning for you.

Prerna Mathur The Craft of Living
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One of the main challenges she faced was time management and juggling multiple responsibilities. To overcome this, she try to delegate tasks and seek support from family and friends. Additionally, she adopted a flexible work schedule that allowed her to adapt to her children’s needs while still pursuing her business goals.

As a mother, she emphasized the importance of considering the long-term impact of business decisions on her child and the planet. This perspective led her to incorporate eco-friendly and sustainable practices into her business whenever possible.

Involving her children in some aspects of her business not only helped her manage her time effectively but also instilled values of hard work, dedication, and sustainability in her little ones. She cherished memories of engaging in eco-friendly activities with her children, using them as opportunities to teach them about environmental responsibility.

Creating a supportive ecosystem for mothers pursuing entrepreneurship

The mompreneur stressed the importance of creating a supportive ecosystem for mothers pursuing entrepreneurship, offering resources, mentorship, and flexible work options. Celebrating the success stories of mompreneurs should be seen as a way to inspire others to embark on their entrepreneurial journeys.

In her business, she took the initiative to incorporate green practices, such as using eco-friendly packaging, sourcing sustainable materials, and promoting recycling and upcycling. Leading by example, she aimed to demonstrate that businesses could be both successful and environmentally responsible.

Through her entrepreneurial journey, she hopes to pass on values of environmental stewardship, empathy, and resilience to her children. She wants them to understand the significance of sustainable living and how their actions can contribute to a better future for everyone.

Also, recognizing the significance of moving towards a greener future, the mompreneur emphasized the preservation of natural resources, reduction of pollution, and protection of the planet for generations to come. Educating children about sustainability and green practices was essential, and she suggested using play and toys as effective teaching tools.

Encouraging other parents to make the switch to green toys

Transitioning to green toys brought about positive effects on her children’s health and well-being. They became more connected to nature, displayed increased creativity in their play, and developed a deeper understanding of environmental stewardship.

Encouraging other parents to make the switch to green toys, she advised starting small, looking for eco-conscious brands, and involving children in the process of appreciating and learning about sustainable toys.

 

Overall, the mompreneur’s dedication to her business and her passion for environmental sustainability served as an inspiration for other mothers looking to make a positive impact while nurturing their families. Her journey exemplified the potential for businesses to embrace eco-friendly practices and set an example for a greener, more sustainable future.

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